#16 Talent segmentation in modern employer branding

Imagine yourself on a stage in front of a huge audience. You have no idea how you got there, but you know you have to keep this audience inspired and entertained. Otherwise you are footing the bill. What are you going to do? I bet you will find out what they want you to do! Yet, many organizations do employer branding without any idea who their actual audience is and what they are interested in. When it's not our own money, it is easy to just do whatever seems like fun for me. If we had to pay for the time we spend and the actions we take, I bet we would be more concerned about making it all worth our while. In this episode of Building a Modern Employer Brand -podcast I will continue last week's topic about talent audiences. But now we're going to move from talent audiences into talent segmentation. ⏱ 18.09 min 🔗 https;//modernemployerbrand.com/podcast16 In this episode: ❓What is talent segmentation? ❓How does it differ from talent audiences or target audiences? ❓Why is it useful in employer branding? ❓What is the value I or my business gets from talent segmentation in employer branding? 🔗 Download the PDF about talent segmentation in modern employer branding mentioned in this episode: https://palvelut.emine.fi/talentsegmentation_pdf Would you like to connect with me on socials? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business Employee Experience Agency Emine by visiting the website: https://bit.ly/34osGtw