#151 The Art of Storytelling: How to Use Stories in Your Employer Branding Content

In this storytelling podcast episode of the Building a Modern Employer Brand podcast, I’m sharing a love of mine: the art of storytelling and how to use it in your employer branding content. ✨ Storytelling can help employers create content that is both compelling and memorable, allowing them to engage with their target audience in a meaningful way. ✨ When done correctly, storytelling can help employers differentiate themselves from their competition and better communicate the value they bring to potential current and future employees. This will significantly help you to grow your employer pulling power and improve retention. If you are new to this podcast, my name is Susanna Rantanen and I am a seasoned strategic employer branding expert, executive-level advisor and content & social media marketing coach for professionals struggling with winning and keeping the talents a business needs to succeed. ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen ** Find the podcast blog here: https://modernemployerbrand.com ** Subscribe to my Weekly Email and get exclusive tips supporting the weekly topic not available anywhere else. https://landing.mailerlite.com/webforms/landing/o4g1m0