#14 Marketing and communications within "employer branding"

HR marketing - to this extent - is a new competence area connecting HR and recruiting with marketing and communications departments. Internal communications and short term recruitment campaigns are not unfamiliar to us at HR. However, the talent marketing mix is so much more than just short term campaigns to push job posts out there and the one-way internal communications we are used to. In this episode of Building a Modern Employer Brand, I invite you to take a look inside the talent marketing box and see what all goes in there. We have so many more tools and tactics available for us today, and I feel the gate to a whole new exciting world of marcom opportunities has been opened in front of our eyes. Let's take a step in! ⏱ 14:57 min 🔗 Read about Marketing and communication in the HR role: https://modernemployerbrand.com/podcast14/ In this episode: 👉 Why the term "employer branding" needs a bit of a revamp 👉 Separating communication activities from marketing activities 👉 Understanding the difference between branding and marketing 👉 The new role of HR marketing (within business marketing) 🔗 How my company became one of the TOP 10 Employer Branding Agencies in Europe: https://modernemployerbrand.com/how-emine-became-one-of-the-top-10-employer-branding-agencies-in-europe/ This podcast is sponsored by my family business: https://emine.fi/briefly-in-english/