#124 Personal branding for HR Industry professionals (such as recruiters)

How well do you utilize social media to build a position as a trusted and followed recruitment professional? The most common way recruiters use social media is to post recruitment marketing messages on behalf of a client or your employer’s account. But what about your personal brand as the recruiter? Many recruiters struggle to hire for unknown companies that lack employer brand appeal. The obvious solution would be to build the employer brand for the employer. But what if that road is blocked? Unavailable? That's when your own position as a recruiter for the industry you serve comes in. It's time to consider using branding, marketing and communications to build your appeal and trust as an authority in your field. In this episode of the Building a Modern Employer Brand podcast, I talk about personal branding for recruiters. I share my own personal branding story and how it has benefitted me. And I talk about how it can benefit you too, as a recruiting professional. If you listen to the end of this episode, I have something for you to get started too. My name is Susanna Rantanen, and these days aside my employer branding agency business in Finland, I also teach branding, marketing and communications for professionals in the HR industry who are driven to create the career and life they desire. Get the free Getting started with personal branding in the HR Industry eBook I wrote for you here: https://landing.mailerlite.com/webforms/landing/j5l3t3 Or find it under "Freebies" highlight on my Instagram account @rantanensusanna. ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and content for the HR Industry!