#121 TikTok vs Instagram for talent marketing

TikTok’s global growth has been massive; there is no way to deny that. But is TikTok something we should consider in talent marketing? Is it replacing Instagram? In this episode of the Building a Modern Employer Brand podcast, I talk about TikTok vs Instagram for talent marketing professionals. What are the key differences between these two platforms, and what does this mean for employer branding and recruitment marketing? If you are unfamiliar with TikTok or don’t hire young people, it is easy to think TikTok is not a useful social media for talent marketing purposes. However, this belief is nearing its end as TikTok has become a massive hit, and its popularity is starting to follow Instagram’s path. Listen to this episode. Show notes article and links mentioned in this episode or used as sources for facts and figures available here: 🔗 https://bit.ly/3WbOBh1 ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and content for the HR Industry!