#105 What Is Storytelling Marketing?

Stories are the only form of communication that uses the entire, whole brain. There is no other form of communication more effective in getting the message across and impacting the behaviour of the recipient than a story. That’s why storytelling marketing can be the most effective way to get your message across and get your audience to act on it. In this episode of the Building a Modern Employer Brand podcast, I explain what storytelling marketing is and why stories make such a powerful form of marketing. ⏱ 23:00 min In this episode: 💡 What is storytelling marketing? 💡 Why does it benefit you and your company to care about storytelling? 💡 How stories affect our brain and make storytelling marketing so effective. Find the complementary blog post here expanding this topic for you: 🔗 https://bit.ly/3HDQPhr ************** 👩🏻‍💻 Learn how to build the modern employer brand that uses storytelling! Become a student at the online Talent Marketing Student and grow your employer branding and talent communication acumen at your own pace! Get access here: https://bit.ly/337hsd3 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free!