#102 Who owns employer branding and the employer brand budget?

Who is responsible for employer branding? Who owns employer branding? Who gets to decide how the employer brand budget will be spent? Where should employer branding reside? Is it HR? Marketing? Communications? Talent Acquisition? In this episode of the Building a Modern Employer Brand -podcast, we’ll tackle the debate on who owns employer branding and decides how the employer brand budget is being invested, not spent. 🔗 https://bit.ly/3sGDBuZ ⏱ 17:23 min In this episode: 💡 Who owns employer branding? 💡 Why is it much more about the person than the function? 💡 Why HR needs to own the employer brand and the budget. 💡 What are the key responsibilities of an employer brand manager? DOWNLOAD the free eBook mentioned in this episode to learn more about the role of an Employer Brand Manager: https://bit.ly/3rRJtm5 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3