Brendon Babenzien (NOAH)

My guest this week is Brendon Babenzien, founder of NOAH and former creative director of Supreme...And since recording this, the new J. Crew men’s creative director. Brendon and I chat about growing up in the suburbs of New York in the 70s, the massive music scene of the era, and getting into skateboarding. Most importantly, Brendon lets us know what he thinks a brand should be and how he is trying to create a legacy while still operating responsibly, with human rights and the environment informing his decision making. Plus, we get his take on how NOAH is trying to educate consumers to want less.