6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II

Sudy Mejd is a customer experience research lead at Candid Co. In the fifth episode, I spoke with Bobby, a colleague of Sudy, and we talked a lot about the way they do user research at Candid Co so it only made sense to dive deeper into these topics with Sudy. She has a PhD specialized in consumer behavior and behavioral economics.