43- Focus on customer goals, not your product

In many companies, designers do not prepare the product roadmap. We are handed a feature list and expected to just do it. But we’ve all been in situations where we felt that what we are working on just isn’t right. But how do you push back? A great framework that helps us with that is Jobs to be Done. To help us better understand this framework, we spoke with Jim Kalbach, who recently wrote a book The Jobs To Be Done Playbook, which is coming out in early April. https://bit.ly/2tK9zMc