27- Misaligned incentives, sustainable brands, rightsizing, and corporate innovation (Business Design Jam 3)

The Business Design Jam is back. In the third session, David Schmidt, a business design partner at United Peers, and I discuss four business design topics: - how misaligned incentives fundamentally hurt user experience across different industries and what we can learn from Lemonade (the insurance startup from USA), - why creating sustainable brands could be the next big wave in business innovation (we talked about Patagonia as an example here), - etc.