18- How to design products that create new demand, not merely satisfy existing one (Business Design Jam)

Business Design Jam (BDJ) is a new format of Beyond Users podcast. It’s a discussion with a fellow business designer about inspiring business design examples and the learnings we can take from them. In the first BDJ, I am joined by David Schmidt, a business design partner at United Peers. Each of us prepared three examples. After a short introduction, we went into details of these case studies and looked for key learnings that we can take away for our project