Navigating Black Friday: A Strategic Guide for Female Entrepreneurs
Beyond The Dawn of Business - Pretty Empowered Entrepreneurs - Un podcast de Dawn Baxter - Les mardis
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I delve into the significance of Black Friday, particularly for female entrepreneurs navigating the holiday shopping season. I explore Black Friday's origins in the US, its psychological impact on consumer behaviour, and how it’s evolved into a months-long shopping event starting as early as October.I share insights into the spending patterns that make this season critical for some businesses, with holiday sales accounting for as much as 60% of annual turnover. Whether you're planning to jump...
