January Sales, The Scramble For Money

January sales often feel like a mad dash for cash, but let’s take a step back and look at the bigger picture. I’m breaking down the psychology behind these sales and why understanding consumer behaviour and the retail calendar is essential. Did you know that in the UK, items must be sold at full price for 28 days before going on sale? It’s all part of the strategy, and I’m sharing why following the rules and planning ahead matters.Instead of scrambling to throw together discounts out of despe...