#19 - Sigga Sigurdardottir - You’re Stronger Than You Think

In this episode, I’m talking to Sigga Sigurdardottir, a global exco level Chief Customer Officer and digital change agent who has been pioneering customer-led digital transformation and innovation globally in the financial services industry over the last 20+ years. She has championed partnering with start-ups, fintech and digital players throughout her career, delivering outstanding experiences for consumers.  She spent 14 years leading digital transformation and change for American Express, working in 4 different continents. She then spent 4 years as Santander UK’s Chief Customer and Innovation Officer moving the organisation to greater customer focus and innovative delivery methods. That was followed by 3 years as Chief Customer Officer at Tesco Bank, improving the NPS significantly and driving profitable growth of the lending business. She has just joined Experian as MD of the consumer business for the UK.  Sigga sits on the Women in Fintech Powerlist and on the board of Autotrader Group PLC and Frumtak Ventures. Known for her passion for innovative leadership and diversity and inclusion, Sigga has been named in Marketing Week’s top 50 Customer Experience professionals, recognised by Empower as a top ethnic minority advocate and acknowledged by the FT and HERoes as a champion for women in business.  In our conversation today, Sigga shared: When her tendency to shield others from pressure became a problem, Why she chose to step away from her job for six months, The impact of what she wrote on a piece of paper back in her 20s.