Nadine Synett, ZoecialMedia: The Recipe for a Strong Social Strategy

Social media teams aren’t on social for the sake of being on social, they are helping to drive business growth! If you want to create a social presence that people want to be a part of and see results for your efforts, you’ll need a strong social strategy. Nadine Synett, Director of Social Strategy at ZoecialMedia, knows this all too well, and she’s joining host Olivia Messina to dive deep into the basics. She outlines every aspect to include in your strategy, including her 4 pillars of content: education, validation, company, and product/solution. The two dive into the importance of creating a presence that keeps your brand top of mind so when your audience is ready to make a purchasing decision, they think of you! Nadine shares countless engaging content ideas that you can implement right away! Working with countless clients on the daily, she shares the content types that continually earn high engagement. They finish out the show by discussing how to measure your social media activities. While success looks different for everyone, there are a handful of metrics that should be tracked across the board, including profile visits, impressions, engagements, and clicks. Her biggest tip? zoom out and focus on long-term growth! Hot Topics: What to include in your social media strategy How to demonstrate social media success Content ideas that consistently earn high engagement