Jennifer Gutman on Breaking Down Common Social Media Misconceptions

Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common misconceptions that are still floating around the social media world. The more followers, the better? Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. She reveals how to make B2B social less boring, why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social.