Andrea Fernandez on How to Lead and Manage a Large-Scale Global Employee Advocacy Program

How do you manage a large-scale employee advocacy program? You’ve built your program, you’ve onboarded the right people, and you’ve scaled your employee advocacy program—but now what? How do you keep your program engaging and interesting for the whole team? It’s one thing when you have a smaller team in your program—it’s quite another when your program extends to thousands of employees. Meet Andrea Fernandez, award-winning Global Social Media Manager at SUSE, where she manages an employee advocacy program that’s 2000 employees strong. In this episode, Andrea chats through her process with host, Olivia Messina, and explains how she: Got buy-in from both leadership and the entire team Incentivizes more employees joining the program Keeps the employee advocacy excitement going She also highlights what she does to get the rest of the company, even those who aren’t part of the employee advocacy program, interested through company updates, and incorporating it into the process of onboarding new employees.