Aliza Hornstein on Humanizing your way to B2B Social Media Success!

Aliza Hornstein, lead social media manager at WalkMe, goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. It’s no secret B2B social has the reputation of being boring. In this high-energy episode, Aliza uncovers how to make the more technical topics engaging and relatable by returning to the core tenants of social media; be human and be social! She highlights the importance of giving your brand a personality on social and shares her tips so you can do the same! You’ll walk away with tangible examples to implement into your strategy and step outside the box.