How Häagen-Dazs used foreign branding to create a premium image
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - Un podcast de Consumer Behavior Lab - Les jeudis
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Haagen-Dazs sounds foreign so it must be good. This episode explores how Haagen-Dazs leverages foreign branding and price relativity, turning frozen CPG into luxury and setting up positive consumer expectations.
