How Snickers use trigger moments to drive consumption
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - Un podcast de Consumer Behavior Lab - Les jeudis
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In this episode, we discuss the power of triggers and cues in marketing, emphasizing the importance of associating a specific time, place, or mood with a product to convert intention into action. While also highlight the effectiveness of humor in advertising, explaining how humor can boost recall, positivity, and purchase intent.
