How Guinness uses a weakness to emphasize a strength
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - Un podcast de Consumer Behavior Lab - Les jeudis
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As Guinness looked to expand globally outside of the UK, it had a product differentiation that could have been seen as a real problem. This episode explores the Pratfall Effect, and how brands can leverage a perceived flaw and turn it into a powerful brand attribute.
