MOB323: GraphQL & Real-Time Subscriptions in Customer Service Apps

ALDO wanted to improve in-store customer experience by offering rapid personalized assistance. In this session, follow ALDO's journey in adopting GraphQL and serverless technologies for their in-store modern apps. Learn how this global fashion brand is offering elevated real-time, personalized customer experiences while optimizing in-store retail operations. Hear how they integrated with their existing infrastructure, along with other challenges. They also share best practices that they are carrying forward for future apps.