Lessons in Business Strategy from Chinese eCommerce Giants with Chengyi Lin
Anstice aCast - Candid Conversations on Modern Marketing - Un podcast de Sheenah Rogers-Pfeiffer and Marc Binkley
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Chengyi Lin is a professor of strategy at INSEAD, one of the world's leading business school's. In this episode, Professor Lin offers a number of great lessons for business leaders as he outlines some of strategies and ideas used by Chinese eCommerce giants like AliBaba in response to Covid-19.
