Building Smart Marketing Campaigns with Dan White
Anstice aCast - Candid Conversations on Modern Marketing - Un podcast de Sheenah Rogers-Pfeiffer and Marc Binkley
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Dan White the author of The Smart Marketing Book, highlights several of the most evidence-based concepts marketers need to build effective campaign strategy for big or small brands, budgeting, assess creative ideas, optimize ad frequency and balance between brand building and tactical activations.
