Are you marketing for impressions or impact? with David Phillips
Anstice aCast - Candid Conversations on Modern Marketing - Un podcast de Sheenah Rogers-Pfeiffer and Marc Binkley
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On this episode of the aCast, Anstice’s host Marc Binkley interviews David Phillips, the President and COO of the TV and Radio audience insights and measurement company called nLogic. David is as brilliant as he is funny and shares his thoughts on a number of relevant topics such as: the irony of media impressions, the gap between impressions and impact, the difference between relevance and customization, what we can learn from drinking wine on a rollercoaster, and why marketers are very smartly driving into a ditch. David’s a passionate and innovative business leader with extensive experience in data, market research and software development. He’s a member of the IAB Canada Big Data committee, former co-chair of the Canadian Advertising Research foundation and former executive at BBM Canada.
