Key Steps for Successful Data Monetization

As more companies find themselves with an immense amount of data, many are wondering how they can use that data to save money or even create revenue. Data monetization is the process of using data to gain economic profit. Organizations that collect large amounts of data can significantly benefit from creating a data monetization strategy as part of their overall data and analytics practice. There are various ways to monetize your organization's data, from using data to optimize business performance to selling data to third parties. Listen to this episode to learn about: • Common preconceptions and obstacles to data monetization   • 3 main approaches to data monetization   • How to build capabilities to enable data monetization