The Advertising Trap
Analysis - Un podcast de BBC Radio 4
Digital advertising fuels the digital economy, but is it all based on smoke and mirrors? Ed Butler investigates what some claim is a massive collective deception - a trillion dollar marketing pitch that simply does not deliver value to any of those paying for it. He asks, do online ads actually work, or could it be that some of the biggest names in global tech are founded on a false prospectus?
