Delivering an All-Inclusive Online CX Featuring Rafi Glantz

Top Takeaways:-      Web accessibility is required by the law for almost every business in the United States. -      According to the CDC, 26% of American adults are living with some form of a disability, and it’s up to American businesses to make sure that all their public spaces are accessible to everyone. -      Accessibility cannot truly be widespread until it is affordable, simple enough for the average business owner to install, and in a format that allows businesses to ‘set it and forget it’ with minimal to no upkeep. -      Right now, the WCAG (Web Content Accessibility Guidelines) created by the W3C, is the only internationally recognized set of guidelines for web accessibility. -      After surveying over 10 million web pages, 98% of those pages failed to be completely accessible. -      The ADA (Americans with Disabilities Act) states that public places of accommodation need to be accessible to everybody. In 2018, the Department of Justice said business websites are also considered places of public accommodation. -      Customers who have disabilities sometimes already have assistive technology that can detect web accessibility when navigating different websites. -      Being an accessible company increases brand reputation and helps ensure every customer has a positive experience with you. Quote:“Many businesses have no idea that they are required by law to be web-accessible, mostly because no one has ever brought their website’s inaccessibility into question.” About:Rafi Glantz is a sales and marketing executive, small-time musician, and big-time dog lover who currently leads accessiBe’s Strategic Partnerships efforts and collaborates with both partners and people with disabilities worldwide to increase awareness of web accessibility.  Learn more about your ad choices. Visit megaphone.fm/adchoices