Aluminiumpodden #14 – Perceived quality with Martin Bergman

Today’s topic is design. A thing that’s an essential part of our daily lives, from the products we use to the spaces we inhabit. In Hydro's world, design is way more than just aesthetics. It's also innovation, sustainability, problem-solving, accessibility, ease of use, functionality, and a bunch of other things summarized in one powerful word. Join Ulrika and Ruth as they have an interesting chat with Martin Bergman – a product designer and specialist in a field called perceived quality. He has extensive experience in this field and has worked with numerous well-known super brands such as Apple and Volvo Cars. –– Aluminiumpodden is an official Hydro Extrusions podcast about the many benefits of aluminium. This podcast is usually in Swedish, but this episode is in English for our international listeners. Enjoy!