Adam Jason: Investing in the Largest Coffee Producer in Colombia

Horacio spoke with Adam Jason, an Alternative Asset Manager at the Legacy Group. Legacy’s largest holding is the Green Coffee Company. Green Coffee is the largest coffee producer in Colombia. By 2026, Adam aims to have the company responsible for providing 1% of the global coffee supply. In this episode, we talk about Green Coffee’s growth strategy, distilling alcohol from coffee byproducts, and Green Coffee’s current fund round.Discussion topics include:Being the largest coffee producer in ColombiaCreating a business for acquisition or IPOThe fragmentation of coffee producers in ColombiaThe competitive advantage of investing at the middle levelLifestyle components involved with hands-on investmentsWorking towards producing 1% of the global coffee supplyCreating alcohol from coffee byproductsTransitioning from selling green coffee beans to roasted beansKeeping costs low in operations while acquiring more assets2:00 Origins of Green Coffee Company5:00 Investing in Colombian Coffee8:00 Acquiring land13:20 Investing in alternative assets16:00 Coffee markets18:10 Series C Funding Round20:25 Creating alcohol from coffee byproducts 25:12 Using technology in coffee production33:30 Monthly expenses –Follow Alts- Website & newsletter: https://alts.co- YouTube: YouTube Podcast- Discord: https://discord.gg/DEkHgzggwC- Twitter: https://twitter.com/altassetsclub- Insta: https://instagram.com/alts_co- Quora:​​https://www.quora.com/profile/Alts-7