#90 - Bob Moesta // Co-Architect of the "Jobs to Be Done" Theory
alphalist.CTO Podcast - For CTOs and Technical Leaders - Un podcast de Tobias Schlottke - alphalist CTO Podcast
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Invest your engineering resources better by truly understanding the core problem your product needs to solve with this CTO podcast featuring Bob Moesta, co-architect of the Jobs to be Done Theory. As an engineer-turned-product-guru, Bobâs explanation of Product Discovery will delight your nerd brain đ§ (complete with references to set theory, push-pull forces, and the problem space) while being super practical đ§about the challenges CTOs are dealing with (like scope creep and tradeoffs). Listen to find out: - Why âBuild and They Will Comeâ is a Myth đ«Ł - SAM (Serviceable Addressable Market) vs. TAM - Why engineers should be involved in product discovery đ§ - Customer Interviews: Who to Ask and What to Ask - Why tradeoffs should be influenced by the opinions of those who already bought đ« - Hypothesis Building Research vs Hypothesis Proving Research + go inside Tobiâs brain to understand his purchase of his expresso machine. âWas it a sudden purchase or were years of âforcesâ at play? (âThe Force(s) made me buy itâ đŹïž) Listen here: https://alphalist.com/podcast/90-bob-moesta-co-architect-of-the-jobs-to-be-done-theory