Episode 26: Therapists Are Risk-Averse — Let's Change That [Featuring Jo Muirhead]

Therapists being Risk-Averse isn't anything new. We're taught to play it safe, not to take risks, and not to stand out. Jo and I would argue that this keeps you small, safe, and decreases accessibility for your clients. As a therapist, do you think that you have to show up a certain way, sacrificing your sense of self, personality, or desire to work differently? In this episode we talk about: How to embrace your authenticity and permission to step into your personality How to market your services so that your clients can find you How being able to connect with you through your marketing, content, and copywriting actually creates accessibility Business mistakes that therapists often make Therapy and trust: why it's so important to create it with your content and marketing Jo and my own terrible medical experiences and why they could have been different Jo Muirhead is an Australian private practice and business coach, acclaimed author, speaker, and cricket and coffee connoisseur. ------------------------------------------------------- 🎙️ Listen to more episodes of the All Things Private Practice Podcast here: www.allthingspractice.com/all-things-private-practice-podcast 🎙️Spotify: atppod.com/spotify 🎙️Apple Podcasts: atppod.com/apple 🎙️Google Podcasts: atppod.com/google 🗨️ Join the All Things Private Practice FB Community:  www.facebook.com/groups/privatepracticebuilding ---------------------------- A Thanks to Our Sponsor! I would also like to thank Embark EMR for sponsoring this episode. Embark EMR is a superb software solution for solo practitioners, as well as group practices. Embark was designed by therapists to be simple and intuitive without all the extra stuff that you don't need so you don't feel like you're being nickel and dimed. Embark enables scheduling with automatic appointment reminders, a note organization system with multiple pre-built templates, and an automated invoice and superbill generation to make it easier on your clients. There's even a patient portal where your clients can access notes, documents, and generate their own invoices and superbills. Embark EMR is setting a new precedent in EMR functionality and affordability. Embark’s simple one-tier system is $20 a month per therapist, and there are never any extra fees. Try Embark EMR today with a free trial at embarkemr.com. You can also use code ATPP at checkout for 20% off an entire year of Embark. Mentioned in this episode: A Thanks to Our Sponsor, The Receptionist for iPad! I would also like to thank The Receptionist for iPad for sponsoring this episode. As you prepare for the new year as a private practice owner, one area of your business where you might be able to level up your client experience is from the moment that they enter your office and check in with you. For many private practices, the client check-in process can be a bit awkward and confusing. Clients often enter into an empty waiting room. And chances are you're wrapping up a session with someone else, so there's no way of knowing when they arrive. With a visitor management system like The Receptionist for iPad, you can provide clients with a discreet and secure way to check in for their appointment while instantly being notified of their arrival. What's more, The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option. Visit the website for The Receptionist for iPad here!