Episode 48 - The Power Of Emotions In Marketing With Phil McSweeney

This week's episode is all about the emotions in marketing. Phil McSweeney is "retired". I say "retired" as he's also an angel investor, and currently the Chairman for a digital health company. Years ago he taught marketing, and one of the key aspects for him was the emotions that are key drivers in purchasing decisions. Something that unfortunately is often overlooked in marketing today. Join us as we explore the different emotions that impact the purchasing cycle, from your marketing to the...