Episode 42 - Paid Media, Ads & Understanding Your Audience with Naira Perez

In this week's episode, we're talking with Naira Perez from Spring Hill Digital all about paid media, online ads and most importantly, understanding your audience and having a plan before spending your money. It's easy to talk about, but hard to implement. When as marketers we talk about everything being an experiment or a test, we don't mean "throwing spaghetti against a wall to see what sticks", we mean educated guesswork based on a thorough understanding of your audience. You'll love this ...