Episode 31 - Personal Branding With Lachlan Kirkwood

In today's episode, Chris is joined by Lachlan Kirkwood, someone who really understands personal branding. When it comes to the digital stage, we're all putting ourselves out there on display and how we come across and who we target are important factors in helping to build a community around us. Lachlan is based in Australia, his accent gives it away, and he's spent the last few years working for agencies and clients, focusing on paid performance for campaigns. During that time, he started s...