Episode 22 - The Secret to Successful Content with Gareth Alvarez

If you've been listening since Day 1 or have gone through the archive, you'll be familiar with Gareth Alvarez already. As Head of Content at Social INK, he's deep in the trenches, using content to grow businesses. Both Social INK's projects, and our clients. In this episode, we chat about what "content marketing" actually is, how small businesses should approach it, how to produce a huge range of content without going crazy, and why it's best to be polarising.And yes, bad press IS really...