Healthcare - Episode 6: Marketing Strategies In MedTech

Mike White and Elizabeth Watson of the Alexander Group’s Healthcare practice discuss the modern marketing strategies in the medtech space, and particularly as it relates to outpatient versus the acute space. In a recent study conducted by the Alexander Group, we saw that providers are projecting Ambulatory Surgery Centers' (ASCs) value to increase to about 21% of total procedures from the current 17%. So, that's a 20% increase in ASC procedure projections into the future. We also know that as hospitals are continuing to deal with capacity constraints due to staffing shortages and other factors, outpatient is the number one priority around how they're addressing capacity constraints or investing in expanding outpatient capabilities. What does that mean for medtech companies?