Executive Events - Episode 3: Changing Customer Contract and the Role of the CRO

Alexander Group's Revenue Growth Model Podcast - Un podcast de Alexander Group

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Gary Tubridy, Sr. VP of Alexander Group, provides a glimpse of the up-coming discussion at the Chief Sales Executive Forum around the role of the Chief Revenue Officer. Based on interviews with some of the panelists, he examines the rationale for adding the CRO position and how CROs can be a catalyst of change for a sales organization.

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