Ep 104: The benefits of heat exposure and building Sisu Sauna (ft. Peter Nelson)

Doug is joined by the founder of Sisu Sauna Peter Nelson. Peter shares how he got into fitness and ultimately ultra endurance racing. He has learned many valuable lessons through his training and racing that he has brought with him into starting multiple businesses such as Sisu. He talks about the vision of Sisu and some exciting ways the brand is making a huge impact on people beyond just the direct benefits of heat exposure in their signature saunas.