Rory Vaden: Build a powerful personal brand

On a recent trip to Nashville, I got a chance to sit down for a great talk with my friend Rory Vaden. He invited me into his home for our discussion, which is a great metaphor for something he and I both believe and teach—that people inherently want to do business with people, not companies. We want real, personal relationships not just business contacts. He’s a living example of that ideal, and it was great to catch up with him and get his thoughts on personal branding, which he summarizes as “the digitization of reputation.” Along with his wife, AJ Vaden, Rory is co-founder of Brand Builders Group, a leader in the study of reputation management. Rory’s team works with entertainers, influencers and entrepreneurs to find their true voices, and become the kind of people that, as he says, “everyone wants to do business with.” If you’re looking to improve your personal brand, you couldn’t spend a better 30 minutes than listening in.