Becoming ICONIC (with Scott McKain)

In this episode, Skip talks with Scott McKain about his Forbes Top 10 Pick, "ICONIC: How Organizations and Leaders Attain, Sustain and Regain the Ultimate Level of Distinction." Scott is the author of four #1 business bestsellers on Amazon and has delivered over 2000 presentations in 36 countries. Their discussion about moving past distinction -- being top within your industry -- to becoming a true icon that stands out across categories is a must-hear conversation for leaders looking to stretch the boundaries of success.