What IS and ISN'T working in SEO in 2024 | Aleyda Solis (Orainti)

What are the SEO experts focusing on right now?  @CrawlingMondaysbyAleyda  is one of the most analytical, intuitive SEO specialists out there today. She’s the founder of Orainti, a world-leading boutique SEO consultancy, and has one of the biggest audiences in this space. If you want to know what SEO tactics are actually worth your time, Aleyda is the person to ask. We talked about what SEO tests she’s been running with her clients, what people get wrong about backlinking, how to harness AI effectively, and so much more. There is something for everyone in this conversation! (0:00) Intro (1:26) How Aleyda runs her SEO consultancy (7:07) How Aleyda manages her SEO clients (10:15) What does Aleyda test with her clients? (13:48) What tools can you use for SEO testing? (18:24) What SEO tests should well established companies be doing? (21:53) SEO strategies for startups (25:50) How to execute SEO without damaging other areas of the company (28:41) How to use backlinking effectively (36:18) How to actually use AI to your advantage (44:16) How to improve the FAQs on your website using AI (49:20) How to use AI without Google flagging you (52:30) How Google indexes content (54:45) What is an optmised page? (57:45) The need to be different (don't be lazy!) (1:03:49) Sites Aleyda recommends (1:06:37) Personal branding and community building If you enjoyed this episode, please subscribe! Where to find Aleyda Solis: LinkedIn: https://www.linkedin.com/in/aleyda X: @aleyda Website: https://www.aleydasolis.com/en Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/