Shifting the digital PR paradigm | Alex Nigmatulin (PRNEWS.io)

If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR. In this episode, Alex Nigmatulin, co-founder of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage. Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up significant interest (including TV coverage!) through simple, effective strategies. You'll learn: (0:00) Intro (1:46) Sponsored content vs buying links (4:39) The cost of sponsored placements (6:33) Avoiding Google penalties (9:53) How AI has affected digital PR (12:32) Creating newsworthy stories (16:49) Finding websites for sponsored placements (21:03) How PRNEWS.io stays fresh (26:01) How links work with sponsored placements (30:03) Do sponsored links move the needle (34:16) Tracking sponsored content results (38:00) The REAL purpose of press releases (47:11) Additional PRNEWS.io services (50:00) Creating your own news (53:14) How Ahrefs could use PRNEWS.io (1:03:03) Where PRNEWS.io is heading (1:09:32) How does PRNEWS.io market itself _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Alex Nigmatulin: LinkedIn: https://www.linkedin.com/in/nigmatulin/ Website: https://www.aleydasolis.com/en Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: B2Blogger : https://b2blogger.com/ Ann Smarty: https://www.seosmarty.com/ iForum (Ukrainian conference): https://2023.iforum.ua/en/ Ryan Holiday: https://ryanholiday.net Trust Me, I'm Lying: https://ryanholiday.net/trust-me-im-lying-confessions-of-a-media-manipulator/ Muck Rack: https://muckrack.com Roxhill Media: https://roxhillmedia.com/ Ahrefs Evolve: https://ahrefs.com/events/evolve2024-singapore