The "Brat" Effect: The Branding of Charli XCX

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com"Ahead of the Curve with Coco Mocoe" is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber on the official Substack here.Book a consulting session with Coco by clicking here. If this link is no longer available, then the sessions booked up.In this episode of ‘Ahead of the Curve with Coco Mocoe’, we talk about the power of association and anti-branding by studying the roll-out of Charli XCX’s highly acclaimed “brat” album. Not only is the music great, but the album branding matches the honesty and brutalism of the hyperpop album. And now, her fans are declaring 2024 a "brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly.We will be discussing the power of associating yourself with a word like “summer” and why the music industry is obsessed with this specific word. From Meg Thee Stallion’s “Hot Girl Summer” to Charli XCX’s “brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly in their routine.Table of Contents:0:00 - Introduction 3:19 - Life Updates6:55 - Charli XCX “Brat” Summer11:24 - Meg Thee Stallion & “Summer” Branding14:08 - The “Barbie Summer” of 202315:07 - The Pavlov’s Dog Experiment & Power of Association 18:00 - Why brands are obsessed with the word “summer”—— PAID ——21:24 - Examples of the Power of Association* Mariah Carey “All I Want For Christmas is You” * Shonda Rhimes “Thank God It’s Thursday” * Rebecca Black “Friday”* Miley Cyrus “Party in the U.S.A.”33:30 - How TikTokers like Alix Earle and Reese Teesa grow by repetition 36:49 - How to use power of association for yourself Thank you for rating the podcast on your preferred podcast platform!Email: [email protected] Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeSubscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: https://cocomocoe.substack.com/Download the app to watch the podcast from your phone: https://substack.com/app