260: Jacket potatoes marketing campaign: how we reach out to millions using social media

John Bates speaks to Louise Woodward from the AHDB marketing team  behind the campaign and potato sector chair Alison Levett about why the humble jacket potato has taken centre stage in The new packed lunch AHDB campaign.  The six week campaign (the campaign has now been extended until end of March 2021) talks about  the versatility of baked potatoes in health conscious and delicious looking recipes with some great cooking tips all as part of the campaign. Host: John Bates Speakers: Louise Woodward Alison Levett Useful links: Love potatoes website  Potatoes levy spend: marketing, education and exports Levy payers pack Feedback If you would like to share your feedback about this episode, or if you have any suggestions, please contact podcast producer Maria Covlea at [email protected]