239: Beef & Lamb: the work that goes on behind the scenes

#WeEatBalanced is an exciting new TV campaign we hope you have all seen representing facts not fear on red meat and dairy, but have you ever wondered what goes into making sure campaigns like this work, and how we can all pull together to support our reputation and get ready for the post Brexit era?  In this podcast Rebecca Miah, AHDB Beef & Lamb Sector Strategy Director, talks to Jon Foot, Head of Environment and Sarah Baker, Senior Strategic Insight Manager about how their work informs AHDB campaigns. Links We Eat Balanced | Promoting dairy and red meat’s reputation podcast AHDB Environment Carbon footprint decision tool Market Intelligence Direct Farm payments calculator AHDB feedback on the change programme