230: We Eat Balanced | Promoting dairy and red meat’s reputation

Our world feels out of balance. The decisions we make about food are often loaded with implications, for our health or the environment. On 4 January 2021, we'll be launching a £1.5 million TV led marketing campaign, to protect meat and dairy’s reputation in a healthy balanced diet aired across terrestrial and digital channels. With numerous fad diets swimming around social media, we’re finally taking a stance to represent an authentic, positive and healthy image of pork, dairy, beef and lamb. John Bates invites Christine Watts, Liam Byrne and Susie Stannard to discuss how they aim to change consumers hearts and minds by providing them with the facts and reassuring our audience that the foods they enjoy – red meat and dairy – can play a role in a healthy and sustainable balanced diet.   For further information, please visit ahdb.org.uk/weeatbalanced.