163: Driving demand for dairy - our new marketing campaign

Every household across the UK is being urged to #MilkYourMoments on social media as part of a £1 million joint-funded dairy campaign. In this episode John Bates talks Rebecca Miah who leads the marketing activity for AHDB Dairy and Paul Flannagan, AHDB Dairy’s strategy director, about the campaign and the reasoning behind it.  You can find more information about the Milk Your Moments campaign here and find support on issues raised by coronavirus on our Dairy Coronavirus webpage.   Feedback survey: We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis.