23. Are You at the Mercy of Your Martech Stack?
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The intersection of marketing and technology has a profound effect on productivity, data hygiene, and communications - for better or for worse. In this episode of Agile Marketing, Eva interviews Kyle Himmelwright, the director of revenue operations for Yelp. Kyle’s passion lies in creating a balance between marketing strategy and marketing technology, creating a tech stack that works for marketers rather than requiring extensive time and effort to maintain. From knowing when you have too many tools to scaling your tech stack as your team grows, Kyle shares insights from operations roles spanning from startups to multinational organizations. Companies Featured in this Episode: Yelp: www.yelp.com | Agile Marketing Indy: agilemarketingindy.com | Share Your Genius: shareyourgenius.com | Find Kyle on LinkedIn: https://www.linkedin.com/in/kylehimmelwright/
